Dementia is the greatest health challenge of our time. It goes beyond health and social care and every one of us can do something to help. As a business owner you may well be thinking what could you do to help, even if you had time? Or why would it affect your business?

Too frequently people hear the word dementia and picture an elderly person in a care home, retired long ago. But in the UK there are an estimated 42,000 people under the age of 65 living with dementia and that number is set to rise in the coming years. Two thirds of people living with dementia are in the community, supported by family and friends. This means dementia could, in some way, affect your business now or in the future.